Prove that Sephora is the answer to Great Gifting.
Project
360* Holiday Campaign
Role
Strategy Support
The Opportunity
The Holidays are one of the LOUDEST retail moments of the year. And, it’s chalk full of messages heavy with expectation. Gifters are made to feel as if everything they wrap has to be perfect and carry the weight of representing the depth of one’s feelings. The stakes are simply higher than they should be.
But the pressure to be perfect is something that Sephora can help shoppers overcome. The brand understands and actively rejects the idea of ‘perfect’ — as it exists to empower the beauty in each and everyone of their customers.
DON’T OVERTHINK IT.
So we asked ourselves. To standout in Holiday, how might Sephora ease that pressure and bring back the magic of gifting?
The answer laid in something we already knew to be true — when a gifts from Sephora, it’s already been carefully curated by experts who live and breathe all things beauty. By people who truly believe everyone has their own kind of perfection. So shoppers can let go of their doubts and trust that whatever they choose is perfect.
We turned that our brand belief and category expertise into a powerful refrain for the holiday season:
“Don’t Overthink It. The perfect gift is at Sephora.”
